When are trailers shown?

Most trailers are produced at the same time as the film is being edited. The timing of a trailer campaign is important: it must be shown far enough in advance to generate excitement about the film’s release, but not so early that people forget about the film before it even comes out.

Watch these three trailers then in pairs discuss the points below.

• Annie
• Exodus: Gods and Kings
• Kingsman: The Secret Service

For Discussion

• Trailers are designed to create a ‘buzz’ around the film. What do you think will be the main talking points from these trailers?
• Most of the film trailers on this site are due to be released in the UK during late winter, early spring. From the trailers you have seen, why do you think the distributors have chosen this time of year to release these films?