What is a film trailer?

Look at the statements about film trailers on the downloadable chart below.

With a partner, decide which statements you AGREE or DISAGREE with. Give reasons for your answers.

Download worksheet:

Now watch the trailer for The Hunger Games: Mockingjay Part 1 and decide which of the statements on the chart is the most helpful definition.

 

For discussion

The marketing campaign for a film is the different ways in which the film’s ‘message’ is presented to potential audiences.

1. What do you think are the major elements of a film marketing campaign?
2. Where might you expect to see each of the different parts of the marketing campaign?
3. What factors make you want to go and see a film? How do you decide which films to see?