Where are trailers shown?

Trailers are shown at the cinema, on TV and online with poster campaigns and radio campaigns also giving wide coverage for new film releases. Dedicated trailer sites and official film websites often carry trailers that have been cut for a general audience and are suitable for viewers of any age, whereas trailers shown in the cinema usually correspond to the classification of the film being screened.

For Discussion

Discuss with a partner about the most recent trailers you have seen.

  • Where do you see film trailers?
  • Did you watch the whole trailer?
  • What do you remember about it?
  • Does the place you see a trailer affect how you respond to it?
  • What do you think are the advantages and disadvantages of the different platforms used to show film trailers?

To take your discussion further, use this worksheet and you can find out more about how trailers are adapted to different digital platforms here.