Look at the statements about film trailers on the downloadable chart.
With a partner, decide which statements you AGREE or DISAGREE with. Give reasons for your answers.
Now watch this trailer for BOOKSMART and decide which of the statements on the chart is the most helpful definition.
The marketing campaign for a film is the different ways in which the film’s ‘message’ is presented to potential audiences.
1. What do you think are the major elements of a film marketing campaign?
2. Where might you expect to see each of the different parts of the marketing campaign?
3. What factors make you want to go and see a film? How do you decide which films to see?