What is a Film Trailer?

Look at the statements about film trailers on the downloadable chart.

With a partner, decide which statements you AGREE or DISAGREE with. Give reasons for your answers.

Now watch this trailer for King Arthur: Legend of the Sword and decide which of the statements on the chart is the most helpful definition.

King Arthur: Legend of the Sword
Warner Bros

For Discussion

The marketing campaign for a film is the different ways in which the film’s ‘message’ is presented to potential audiences.

1. What do you think are the major elements of a film marketing campaign?
2. Where might you expect to see each of the different parts of the marketing campaign?
3. What factors make you want to go and see a film? How do you decide which films to see?