Marketing campaigns may use a film’s genre to gain our interest, playing on elements that are familiar to an audience. But at the same time, a marketing campaign must also show us how a new film is different to others in the same genre: this is known as the unique selling point or USP of the film.
The USP is what separates one film title from another released at a similar time or within the same genre. The USP could be many things, for example:
Watch the three trailers in the clip viewer.
What do you think is the USP of each of these trailers? Give reasons for your answer.