There are different types of trailers and a trailer’s style will depend on a number of factors. It will be crafted to appeal to the same audience as the film. The trailer will establish a number of questions which audiences can only solve when they watch the film.

Watch Dan Skinner explain how the style of a trailer is affected by a number of factors including where it will be seen, who by and for how long.

  • The Teaser Trailer
  • The Main Trailer
  • TV Spots
  • Using Graphics
  • Trailers in the Digital Age


Watch these trailers for Pirates of the Caribbean: Salazar’s Revenge and use this chart to record your thoughts and understanding.

The main points covered in these clips include:

  • the difference between a main trailer, teaser trailer and a TV spot
  • the use of graphics in a trailer
  • the impact of creating trailers for a range of digital platforms and devices
Main Trailer
Teaser Trailer
TV spot
Pirates of the Caribbean: Salazar's Revenge