When constructing a trailer, film distributors must be aware of the film’s unique selling point, or USP. What makes one film different from others in the same genre or from its franchise?

Watch Dan Skinner explain the purpose of a film trailer.


Dan describes how trailers are constructed to draw audiences into the story of the film.
Watch the trailer for "The Zookeeper's Wife" then answer the following questions.

  • What looks intriguing about the film?
  • How does the trailer convey the film’s excitement and action?
  • Who’s in it?
  • Where does it take place?
  • What’s the tone of the film?
  • What genre of film is being trailed?