Structure

A trailer will often be structured around the most appealing aspects of a film disregarding the conventional narrative order. For example, you might see a funny moment taken from the ending of a comedy near the beginning of the trailer for that film, or a selection of clips chosen to attract the widest possible audience, such as a romantic clip in the trailer for an action film. Some trailers will aim to provide a basic narrative structure to guide us through the film’s storyline.

Watch MEN IN BLACK INTERNATIONAL in the clip viewer.

Men in Black International
Sony Pictures Entertainment

Try to spot and describe the different structural conventions exemplified in the trailer. Use the headings below

  • Opening
  • Build-up
  • Problem
  • Events

Use this downloadable diagram to collect your notes.

Extension

Watch Dan Skinner explain some of the approaches to creating a trailer for a foreign language film.

© 2019 Modern Films

Now consider 3 Days in Quiberon.

  • What approach is used in the trailer?
  • Why do you think the makers of this trailer have chosen this approach?
  • To what extent do you think their choices are guided by the film’s target audience?