Who are trailers aimed at?

Trailers are generally aimed at the same audience as the films they publicise. Different types of people like different sorts of films and whilst everyone is an individual there are certain features that will have wide appeal to specific groups of people. See if you can work out what these are.

1. Watch the following three trailers using the clip viewer below.

My Life As A Courgette
War of the Planet of the Apes
My Life As A Courgette
Thunderbird Releasing

2. Make notes on your observations, using a copy of the worksheet Who are trailers aimed at? Use the 'potential target audience bank' below to help you with ideas to complete the second column and in the third column, note the features that you think appeal to this target audience