Film trailers are important marketing tools to communicate the genre of a film to potential audiences.

The following trailers are all for films within a similar genre. Watch each one carefully, and then discuss the questions that follow.

Guardians of the Galaxy Vol.2
Blade Runner 2049
Guardians of the Galaxy Vol.2
  • How would you describe the genre of each of the three trailers?
  • Do any of these trailers seem to feature elements of other genres?

  • What similarities can you spot in the representation of male and of female characters across the three trailers?
  • To what extent are special effects a feature of these trailers?
  • How does the soundtrack help to create the genre of the trailer?
  • Who do you think this genre of film is aimed at?
  • List the main features you would expect to find in films of this genre. Give reasons.